Does it work?
There is a fundamental challenge in ‘proving’ that coaching works.
Coaching delivers the outcomes that are the hardest to define and yet the most valuable. The outcome is not going to be x% increase on abc target, though that might be a by-product. Some work has been done to measure the impact of coaching in organisations, notably Maximising the Impact of Executive Coaching by McGovern, Lindemann, Vergara, Murphy, Barker and Warrenfeltz.
Published in 2001, this has become a milestone piece for people looking to establish the impact of coaching in organisations. Sometimes referred to as “the Manchester Review” it reports a study of 100 executives in the USA between 1996 and 2000. It provides a model of establishing Return on Investment.
Its findings include:
- Average returns of 5.7 times the initial investment in coaching
- A list of tangible benefits, such as 53% reporting increases in productivity
- A list of intangible benefits, such as 73% of respondents reporting improved relationships with staff reporting to them
- A list of the factors impacting the effectiveness of coaching, such as 87% reporting that the coach/participant relationship had a positive impact, whilst 44% reported that the participants availability had a negative impact
For a full copy of the report click here
It is unquestioned that top sportspeople have coaches and this is now being translated into the business world. Read what the Sunday Times has to say about it: http://business.timesonline.co.uk/tol/business/career_and_jobs/article3381358.ece
To read what some of my satisfied clients think click here
To find out for yourself please call or email me to arrange a free sample session